Click on the gear icon at the top right corner, scroll down to "Add-ons" and go into the page "Integrations" to get to the company-wide settings for Timezynk-Outlook Calendar integration.
Here you can choose which title will be used when the schedule is syncronised with Outlook Calendar.
Default value - fill in your chosen name (this name is static and will be visible on all of the shifts syncronised to Outlook Calendar)
From field - create dynamic titles by combining information in your shift fields
If you choose to not to fill in the title yourself your company's name will be used instead.